Presenting the Drink Up Fountain
“The Fountain Talks To You…”
Chatty Fountain Sets Out to Encourage Everyone to Drink More Water More Often
Washington, D.C. (August 28, 2014) – The Partnership for a Healthier America (PHA) today unveiled a talking Drink Up Fountain as part of its Drink Up #spreadthewater initiative, encouraging people across the country to drink more water, more often.
The Drink Up Fountain dispenses entertaining greetings and compliments intended to entice the drinker to continue sipping. When a drinker’s lips touch the water, the fountain “talks,” completing a circuit and activating speakers. When the drinker pulls his or her head away, the voice stops. With hidden cameras set up, Drink Up caught unsuspecting individuals using the fountain in New York City’s Brooklyn Bridge Park. See the video here.
“Water is often taken for granted,” said PHA CMO Drew Nannis. “The Drink Up Fountain is yet another effort to remind people that you are what you drink, and when you drink water you Drink Up. By having this chatty fountain actually talk to you, Drink Up can have some fun and put the spotlight on water, rightfully giving it the credit it deserves.”
PHA is continuing to ask people across the country to share how water helps power the moments in your life by posting images to Drink Up’s #spreadthewater gallery. To date, the Drink Up message has been seen on more than one billion products and engaged hundreds of millions of people through social media, advertising, events and celebrity ambassadors, as well as more than 60 companies and organizations from every water vertical and beyond sharing Drink Up’s message.
Last month, Drink Up was pleased to highlight research from Nielsen Catalina Solutions that showed the first online ad campaign for Drink Up fueled a 3% lift in incremental sales of bottled water among those exposed to the campaign. This came on the heels of a Forbes piece that showed the number of eight-ounce servings of plain water drunk per day from all sources (bottled, tap, filtered) was up 2.7% for the quarter ending March 31, 2014, compared with the fall quarter of 2013, when the campaign was launched. And tap water servings rose 3% in the quarter ending Dec. 31, 2013, compared with a 1% gain for the entire year.
For additional information about the Drink Up initiative, please visit: YouAreWhatYouDrink.org.
The Drink Up Fountain was created by advertising agencies Y&R New York and VML New York, and built by YesYesNo, LLC, a collective of interactive designers.
Drink Up, acollaboration to encourage everyone to drink more water, was formed in September 2013 among the Partnership for a Healthier America – which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make the healthy choice the easy choice for busy parents and families – and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often. You are what you drink, and when you drink water you drink up! For more information about Drink Up please visit You Are What You Drink and follow Drink Up on Twitter at @URH2O.
About The Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit A Healthier America and follow PHA on Twitter @PHAnews.