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PHA Announces Three New Drink Up Supporters

THREE NEW SUPPORTERS JOIN PARTNERSHIP FOR A HEALTHIER AMERICA TO ENCOURAGE EVERYONE EVERYWHERE TO DRINK MORE WATER

The City of Houston, Texas, Hy-Vee and Vapur will promote Drink Up through products, marketing campaigns and social media

Washington, D.C. – The Partnership for a Healthier America (PHA), which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to solve the nation’s childhood obesity crisis, today announced that three new supporters have joined its Drink Up initiative, which encourages people to drink more water more often.

The city of Houston, Texas, Hy-Vee and Vapur will support Drink Up through social media, advertising, marketing collateral and other products and programs to encourage Americans to drink more water.

“Since its launch, the Drink Up message has been seen on more than one billion products across the country. The support of the City of Houston, Hy-Vee and Vapur will help us reach millions of Americans,” said PHA CEO Lawrence A. Soler. “This effort is all about getting the word out and encouraging more Americans to drink more water, and we look forward to all that Drink Up’s new supporters will do to help spread this important message.”

The city of Houston, Texas will promote Drink Up through billboards, print ads, presence in local restaurants, web banner ads and social media support. It will also create window and cooler clings, as well as magnets and other point-of-sale media to be displayed in grocery stores, hospitals and City of Houston vending machines.

An employee-owned chain of 235 supermarkets located throughout the Midwestern United States, Hy-Vee will place the Drink Up logo on Hy-Vee private label spring water packs and individual bottles and support the initiative through ongoing social media campaigns.

Vapur, the makers of collapsible and foldable reusable water bottles, will be selling Drink Up-branded bottles on their website during the month of March in honor of World Water Day. Vapur will also promote Drink Up at industry trade shows and events, as well as support the initiative through ongoing social media campaigns. Vapur bottles are made in the USA and are BPA free.

For additional information about the Drink Up initiative, please visit: You Are What You Drink.

Drink Up, a collaboration to encourage everyone to drink more water, was formed in September 2013 among the Partnership for a Healthier America – which works with the private sector and PHA Honorary Chair First Lady Michelle Obama to make the healthy choice the easy choice for busy parents and families – and stakeholders across the public and private sectors who are dedicated to encouraging people to drink more water more often. You are what you drink, and when you drink water you drink up! For more information about Drink Up please visit You Are What You Drink and follow Drink Up on Twitter at @URH2O.

About The Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit
A Healthier America and follow PHA on Twitter @PHAnews.