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Designed To Move

Just a few generations ago, physical activity was an integral part of daily life. In the name of progress, we’ve now chipped away at it so thoroughly that physical inactivity actually seems normal.

In less than two generations, physical activity has dropped by 32% in the U.S. Vehicles, machines and technology now do our moving for us. What we do in our leisure time doesn’t come close to making up for what we’ve lost.

In the last year, Nike, the American College of Sports Medicine and the International Council for Sport and Physical Education have led a global effort to unite key experts and practitioners around a common vision for increasing physical activity among kids worldwide. In the Fall of 2012, the results of this collective work was published in a report titled Designed to Move. That report laid out a framework for action based on two asks: 1) Create early positive experiences for children in sports and physical play, and 2) Integrate physical activity into everyday life. The Partnership for a Healthier America (PHA), along with a diverse group of more than 70 experts, has endorsed this strategy.

Much like PHA, Designed to Move is a framework for action. Both PHA and Nike agree that to put solutions into practice at scale, we must all align on what needs to be done and how. And that is why Designed to Move is so critical.

Click on the report and executive summary links to the left to download the report and learn more.