With more than 20 breakout sessions held during the 2013 Summit, attendees had an opportunity to dive deep into the issues and work on the specific problems surrounding this crisis. From school food to the media’s impact on driving demand, our experts provided unique insight into a wide range of topics and delved into strategies and solutions. You can see a list of all of the breakout session that took place during this year’s summit below. Just click on a session title to expand it to find detailed information about the session content and speakers.

Thursday, March 7: Morning Breakouts

Shaking up the Movement Message (Room: Constitution B)

To get America’s youth moving again, we can look to traditional marketing principles for guidance. During this session, we will review how these principles are applied through various campaigns, how to target a wide range of audiences, and what channels are best suited to meet our goals.

Moderator:

Anthony Signorelli, Vice President, Campaign Director, The Advertising Council

Panelists:

Sue Hunt, Chief Marketing Officer, United States Tennis Association

Jodi Sittig, Global Brand Director, Access to Sport, Nike

Erin Watson, Vice President, Marketing and Communications, Kaleidoscope Youth Marketing

Sprouts for Sprouts: Healthy Kids Menus (Room: Lafayette Park/Farragut Square)

Spending on food away from home has dramatically increased, rising from 26 percent of all food spending in 1970 to 41 percent by 2010. While research shows that meals and snacks based on food prepared away from home contained more calories per eating occasion than those based on at-home food, this panel will focus on restaurants that are taking strides and opportunities for other restaurants to provide healthier kids meals.

Moderator:

Tracy Fox, President, Food, Nutrition & Policy Consultants, LLC

Panelists:

Cheryl Dolven, Director, Health and Wellness, Darden

Dawn Sweeney, President & Chief Executive Officer, National Restaurant Association

Mary Story, Professor, Division of Epidemiology and Community Health, School of Public Health, University of Minnesota

Good Eats: Food Systems’ Impact on Health (Room: Constitution A)

A key driver of childhood obesity is the consumption of excess calories, many from inexpensive, nutrient-poor snacks, sweets, and beverages made with fats and sugars. This session will explore how each part of the food system, from production to consumption, can influence healthy eating among all consumers.

Moderator:

Kathleen Merrigan, Deputy Secretary, U.S. Department of Agriculture

Panelists:

Deanne Brandstetter, Vice President Nutrition & Wellness, Compass Group USA

Ricardo Salvador, Director and Senior Scientist, Food and Environment Program, Union of Concerned Scientists

Jennifer Wilkins, Senior Extension Associate, Division of Nutritional Sciences, Cornell University

Corporate Social [Value vs. Responsibility] (Room: McPherson/Franklin)

Corporate Social Value (CSV), different from Corporate Social Responsibility (CSR) explores how new business opportunities can create profitability and value within the market. In contrast to Corporate Social Responsibility, CSV is about creating profit through social ventures. This session will explore the term CSV, case studies of successful implementation and the way forward for the private sector, particularly within the childhood obesity space.

Moderator:

Dane Smith, Managing Director, FSG Social Impact Advisors

Panelists:

Jeff Cherry, Chief Executive Officer / Managing Partner of The Porter Group, LLC

Kirsten Tobey, Chief Operating Officer and Founder, Revolution Foods

Media’s Impact on Driving Demand (Latrobe/Bulfinch)

A discussion about what drives demand. Is it main stream print media, social media, TV or something else? And if the media has sway over demand, how can we leverage it most appropriately to help improve food choices?

Moderator:

Scott Mowbray, Editor in Chief, Cooking Light Magazine

Panelists:

Elisa Camahort Page, Chief Operating Officer, BlogHER

J. Kenji López-Alt, Chief Creative Officer, Serious Eats

Tanya Wenman Steel, Editor in Chief, Epicurious.com, Gourmet Live, Gourmet.com

Get Out!(side) (Room: Burnham)

A look at programs that work to get kids active outdoors and how to
replicate them in communities across the country.

Moderator:

Katie Adamson, Director of Health Partnerships and Policy,
YMCA of the USA

Panelists:

Chris Fanning, Executive Director, Outdoor Foundation

Jackie Ostfeld, Mission Outdoors Policy and Operations Manager, Sierra Club

Kirk Bailey, Vice President, Outdoor Industry Association

First Look: Bright Horizons Commitment (Room: Roosevelt)

Childcare settings are given the unique opportunity to set children on a path towards a healthy life by fostering healthy habits from the start. This panel examines how PHA is working with Bright Horizons to make large-scale changes in early childcare programming. The discussion will include updates from the third party evaluators and insights into lessons learned.

Moderator:

Debbie Chang, Vice President, Policy and Prevention, Nemours

Panelists:

Kathryn Henderson, Director of School and Community Initiatives, Rudd Center for Food Policy and Obesity, Yale University

Marlene Schwartz, Deputy Director, Rudd Center for Food Policy and Obesity, Yale University

Susan Brenner, Senior Vice President, Education, Bright Horizons

Active Schools (Room: Penn A/B)

A discussion of the launch of the Active Schools campaign, created to develop and empower individual school champions-administrators and staff-to help their schools become active environments.

Moderator:

Shellie Pfohl, Executive Director, President’s Council on Fitness, Sports & Nutrition

Panelists:

Christina Economos, Vice Chair and Director, ChildObesity180 and associate professor, Friedman School of Nutrition Science and Policy and the School of Medicine Tufts University

Ginny Ehrlich, CEO, Alliance for a Healthier Generation

Alexis Glick, CEO, GENYOUth Foundation

E. Paul Roetert, CEO, American Alliance for Health, Physical Education, Recreation and Dance

Investing for Food Access (Conference Theater)

Nearly 23.5 million Americans live in low-income areas that lack access to a supermarket within a mile of their home. This makes it less likely that they will consume fresh fruits and vegetables, increasing their risk of developing diet-related diseases such as cancer, diabetes, and heart disease. Impact investments can spur economic development, increase access to healthy food in underserved communities, and inspire innovation in healthy food retailing.

Moderator:

Judith Bell, President, PolicyLink

Panelists:

Matthew Reilein, Senior Vice President, Community Development Banking, Chase

Terry Simonette, Chief Executive Officer, NCB Capital

Thursday, March 7: Afternoon Breakouts

The Cost of Inactivity (Room: Conference Theater)

A 2012 Lancet study estimated that physical inactivity is associated with a wide variety of chronic conditions, ranging from coronary heart disease to type 2 diabetes to breast cancer to colon cancer, and the list goes on. Increasing physical activity among America’s youth is key to human and economic sustainability. This session will explore a need for emphasis on the harms of inactivity, in addition to the traditional advocacy of the health benefits of exercise.

Moderator:

Caitlin Morris, North America Executive Director, Access to Sport, Nike

Panelists:

Tom Farrey, Director, Aspen Institute Sports & Society Program and Correspondent, ESPN

Bill Kohl, Professor of Epidemiology and Kinesiology, University of Texas Health Science Center

Healthy Food is Good for Business (Room: Constitution A)

As consumers begin to demand healthier options, businesses are starting to clue in to the growth potential in health and nutrition. Research has shown that food and beverage companies with a higher percentage of their sales coming from better-for-you products can perform strong financially. This session will explore recent examples of companies that have boosted profits by increasing healthful offerings and changing their business model to align with current health trends.

Moderator:

Hank Cardello, Senior Fellow and Director, Hudson Institute

Panelists:

Sally Genster Robling, President, Birds Eye Frozen Division, Pinnacle Foods Group
LLC

Derek Yach, Senior Vice President, Vitality Institute for Health Promotion, Vitality Group, Discovery Holdings Ltd

Susan Crockett, Former Vice President, Senior Technology Officer, Health and Nutrition, Bell Institute of Health and Nutrition, General Mills

Healthy Moms, Healthy Babies (Room: Lafayette Park/Farragut Square)

Healthy pregnant moms can help lead to healthy infants. This session will discuss the importance of nutrition and healthy lifestyles from pregnancy through breastfeeding and early foods as it relates to obesity prevention and development of future nutrition habits. It will also look at the role of employee wellness programs.

Moderator:

Gail Christopher, Senior Vice President, W.K. Kellogg Foundation

Panelists:

Edward Ellison, Executive Medical Director, Southern California Permanente Medical Group, Kaiser Permanente

Charles Homer, CEO & President, National Initiative for Children’s Healthcare Quality (NICHQ)

Play Streets: On the ground, up and running (Room: Roosevelt)

Across the country, cities have shut down streets to cars, opening them up for families and children looking for a safe spot to get active. This year, Blue Cross and Blue Shield Association partnered with PHA to provide 10 cities with the opportunity to initiate and expand their own Play Streets spaces. Our Play Streets cities have a unique vision, and will provide a bit of insight into how they plan to use this program to promote physical activity within their communities.

Moderator:

Mark Fenton, Facilitator, Walkable Communities Workshop

Panelists:

Laura Lundin, Corporate Social Responsibility and Strategic Communications, Blue Cross and Blue Shield Association

Susan King, Director, Livable Cities

The Private Sector Eats School Lunch (Room: Penn A/B)

Our nation’s schools, where millions of children spend so many of their waking hours, provide tremendous opportunities to shape the health habits of children and expose them to healthier products, both at lunch as well as through food and nutrition education. This session will explore the key role that private sector food and food service companies can play to help schools provide nutritious meals to students.

Moderator:

Ann Cooper, Founder, Food Family Farming Foundation

Panelists:

Jeffrey Mills, Former Director of Food and Nutrition Services, DC Public Schools

Kathy Lawrence, Director of Strategic Development, School Food FOCUS

Innovations in Marketing: Changing to Healthy Habits (Room: Latrobe/Bulfinch)

Throughout the day and at every turn, consumers are influenced by some form of marketing. Food, beverage, and health and wellness companies often have a number of methods of marketing foods including front-of-pack labeling and use of licensed characters. This session will provide insight into innovative communications and marketing strategies and effective tools that draw consumers in and subsequently help a company’s bottom line.

Moderator:

Kathryn Montgomery, Professor, School of Communication, American University

Panelists:

Patti Miller, Vice President, Public Policy, Sesame Workshop

Rob Shephardson, Founding Partner, SS&K

Innovations in Technology to Promote Wellness (Room: Roosevelt)

This session, sponsored by the Aetna Foundation, will focus on the use of social media and mobile apps to promote active living and healthy food choices, and demonstrate how to engage families in these efforts within community settings. The session will feature on-site, live demonstration and activation of the social media and mobile app components; all session participants will have access to the apps during the presentation.

Moderator:

Gillian Barclay, Vice President, Aetna Foundation

Panelists:

Lori Rose Benson, Vice President of Healthy Lifestyles ,YMCA of Greater New York

Jonathan Finkelstein, Founder and CEO of Credly, and Executive Producer of LearningTimes

Melissa Mancilla, Teacher, Emerson School, Phoenix, Arizona

Genixis Ramirez, Student, Emerson School, Phoenix, Arizona

Nelson Rosenbaum, President, My Healthy World, Inc.

Working Across Borders to Improve Health (Room: McPherson/Franklin)

This breakout session will seek to inform a U.S. audience about the global picture of childhood obesity, and to discuss lessons learned from programs and policies other countries and multilateral organizations have implemented to address this growing health concern.

Moderator:

Dr. Nils Daulaire, Assistant Secretary for Global Affairs, US Department of Health and Human Services

Panelists:

Dr. Kim Elmslie, Director-General, Centre for Chronic Disease Prevention and Control, Public Health Agency of Canada

Christina Holub, Institute for Behavioral and Community Health, San Diego State University

Dr. Irene Klinger, Senior Advisor, Partnerships and Multi-Sector Collaboration, Pan American Action Forum on NCDs, Pan-American Health Organization (PAHO)

Dr. Richard Visser, Minister of Health and Sport, Aruba

Friday, March 8: Morning Breakouts

Healthy Building Blocks: A Strong Start (Room: McPherson)

The time between a woman’s pregnancy and her child’s second birthday offers an exceptional opportunity to institute and shape healthy habits. This time period is critical to the health, development and well-being of the child and, ultimately, to success later in life. This session will explore best practices in nutrition, brain development and stimulation in early childhood development, as well as the related opportunities and challenges for childhood obesity prevention.

Moderator:

William Dietz, Former Director, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention

Panelists:

Kathleen Alfano, Senior Director of Child Research, Fisher-Price

Patricia Daniluk, Director, Nutrition Services Branch and WIC Program, Colorado Department of Public Health and Environment

Healthcare Innovations: Helping Consumers (Room: Constitution B)

Obesity in America adds $190 billion annually to national healthcare costs. Hospitals and other healthcare organizations play key roles promoting healthier lifestyles and finding new solutions to help bring these costs under control. This session will look at innovative initiatives that promote health and wellness within the hospital environment as well as through other healthcare organizations and the communities surrounding them.

Moderator:

Preston Maring, Medical Director of Referral Services, Kaiser Permanente

Panelists:

Gary Cohen, President and Founder, Healthcare Without Harm and Practice Greenhealth

Michel Nischan, President and Chief Executive Officer, Wholesome Wave

Zoe Finch Totten, Chief Executive Officer, The Full Yield

Programming Basics: From Kid to Coach (Room: Conference Theater)

Kids lose interest in organized sports for a variety of reasons—sometimes a sport becomes too competitive, or it interferes with other activities, or resources simply become limited. A great coach is one element that can keep kids engaged. In this session, we will delve into what it takes to keep kids involved in local youth sport and activity programming, from the resources needed, to best practices among communities, and finally to the benefits of quality programs.

Moderator:

Jim Sallis, Director, Active Living Research

Panelists:

Jill Vialet, Chief Executive Officer and Founder, Playworks

Lori Benson, Vice President, Healthy Lifestyles, YMCA of Greater New York

Paul Caccamo, Executive Director, Up2Us

Peas Be With You: Faith-based initiatives (Room: Lafayette Park/Farragut Square)

Faith-based organizations play a central role in the lives of kids, families and communities. Children learn many lessons about healthy living and well-being in faith- and community-based settings that set the foundation for their lifestyles as adults. This session will examine how different faith communities have promoted health and wellness, and the unique ability these groups have to reach a specific audience.

Panelists:

Fred Bahnson, Food, Faith & Religious Leadership Initiative, School of Divinity, Wake Forest University

Angel Gutierrez, Vice President of Community Development and Outreach Services, Chicago Archdiocese Catholic Charities

Michael Minor, National Director H.O.P.E. HHS Partnership, National Baptist Convention, USA, Incorporated

Farm to School…and to Stomach (Room: Latrobe/Bulfinch)

Farm fresh products can taste better and provide a healthier option in the cafeterias and classrooms. This session will explore how farm to school and preschool programs are successfully serving healthy meals in schools and childcare settings, improving student nutrition and reducing plate waste.

Moderator:

Yael Lehmann, Executive Director, The Food Trust

Panelists:

Anupama Joshi, Executive Director & Co-Founder, National Farm to School Network

Jane Adams, Director of Projects and Partnerships, National Head Start Association

JoAnne Berkenkamp, Program Director for Local Foods, Institute for Agriculture and Trade Policy

Play Deserts (Room: Roosevelt)

Participants will have the opportunity to shape a national research agenda and define opportunities for private sector engagement for measuring and mapping play deserts.

Moderator:

Marice Ashe, Executive Director, ChangeLab Solutions

Panelists:

Carmen Harris, Epidemiologist, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention

Tom Harrington Jr., Director of Marketing, Applied Geographics, Inc.

Zarnaaz Bashir, Director of Health Initiatives, National Recreation and Park Association

Midcourse Report: 2008 Physical Activity Guidelines (Room: Burnham)

Session panelists will reveal key findings of the Physical Activity Guidelines Midcourse Report and discuss evidence-based strategies to get kids active for 60 minutes a day.

Moderators:

Risa Lavizzo-Mourey, President and Chief Executive Officer of the Robert Wood Johnson Foundation

Panelists:

Kathleen Janz, PhD, Professor, Department of Health and Human Physiology and Department of Epidemiology, University of Iowa

Sarah Lee, PhD, Health Scientist, Centers for Disease Control and Prevention (CDC), Division of Population Health

Robin McKinnon, PhD, MPA, Health Policy Specialist, National Institutes of Health (NIH), National Cancer Institute

Russell R. Pate, PhD, Professor, Department of Exercise Science, University of South Carolina

Richard Troiano, CAPT, US Public Health Service

Richard P. Troiano, PhD, CAPT, US Public Health Service, National Institutes of Health (NIH), National Cancer Institute

The True Cost of Healthier Choices (Room: Constitution A)

Obesity prevalence among shoppers visiting budget supermarkets was three times higher than the obesity prevalence among shoppers visiting higher-price supermarkets. Does a healthy diet cost more than an unhealthy diet? It depends on how you measure it. As food prices rise, how can we not compromise nutrition by insuring access to healthy food?

Moderator:

Lisa Sutherland, President, LA Sutherland Group

Panelists:

Andrea Carlson, Economist, USDA Economic Research Service

Janet McLaughlin, Senior Director, Share Our Strength’s Cooking Matters®

Parke Wilde, Assistant Professor, Friedman School of Nutrition Science and Policy, Tufts University

Check back frequently for updates on the session content and speakers.

BUILDING A HEALTHIER

FUTURE SUMMIT

March 26-28, 2014

Washington Hilton, Washington DC